GM Should Bring Vauxhall to North America

"pianomanzero" (pianomanzero) 08/10/2013 at 12:55 • Filed to: None

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And not just in the form of captive imports/rebadges.

Shift24 got me thinking in the !!!error: Indecipherable SUB-paragraph formatting!!! and it got me thinking, as I tend to do, about how much I liked the GTO but how much I would love to own one in Vauxhall trim even more.

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And that got me thinking, we really ought to have Vauxhall in the US. It's a company that seems to offer something for everyone, from beefed up sports coupes to hot hatches, commuter cars, roadsters, to small compacts for the MINI/Fiat 500 set.

In this sense, I'm using Vauxhall but you can interchange that with Holden or Opel if you like. I'm just using Vauxhall because I like them and because it's fun to say.

Say it, slowly... Vauuuuuxhaaaalll. Feels good, doesn't it?

Anywhoo.

General Motors should bring Vauxhall to North America. While the American auto industry has made some great strides, I think it could use a bit more help in the way of some friendly competition from a company that builds stylish looking cars for just about every walk of life. While they wouldn't be in direct competition with GM, it might cause the Chevy division to have to stay on their toes a bit more as well as offer Ford and Chrysler a bit of extra incentive to perform.

While we've received some of these cars in the form of Saturns and Pontiacs, the styling of the Vauxhalls, to me, seems to be above and beyond what their North American counterparts delivered (though the later Saturns did come close).

With the climate of change the automotive industry has been going through in recent years, and what with the reintroduction of Fiat and Alfa, perhaps the time is right to introduce another player into the mix.

Who knows, maybe they'll be the company that finally solves the Millennial Generation mystery... (I keed, I keed).

Goshen, formerly Darkcode > pianomanzero 08/10/2013 at 12:57

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Vauxhall itself is a badge engineering exercise nowadays, so you're asking a useless proposition.

Hoccy > pianomanzero 08/10/2013 at 13:11

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Yeah, change Vauxhall with Opel and you've got it, since most Vauxhalls are just a badge-engineered Opels. It's just the odd aussie sportscars that is Holden.

But I'm not sure if it would be successful. The cars aren't that special, maybe apart from the Adam which I must say looks good. Successful European cars haven't done very good in the US before, just think of the Merkur's, the Cadillac Catera, the Pontiac LeMans and etc. The grass is always greener on the other side..